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Subscribe to the Tracepoint blog for weekly updates on all things related to marketing automation, content marketing, demand generation and inbound marketing. We’ll share expert insights, hot trends and industry events that B2B businesses actually care about.

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Know the score: your ultimate guide to better B2B lead scoring

One of the most exciting things about executing a lead generation strategy is watching a flood of prospects start to convert on your website. And once those leads start flowing in, marketers tend to get giddy with excitement over the sheer volume of hot leads they’ll be able to hand over to their sales team. 

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The design secrets of successful inbound marketing websites

The uptake of inbound marketing strategies across B2B companies is increasing drastically every year and as a result, the number of inbound marketing websites are on the rise.

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Infographic: How to turbocharge your sales funnel with marketing automation

A healthy sales funnel is the heart of any successful B2B business. And it's becoming increasingly important for marketers as well: 3 out of 10 now say the revenue growth is a top metric used to gauge marketing success.
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How to attract (and retain) new business: Rethinking referral marketing

Sorry to be the one to break it to you, but you’re missing out on new business referrals and you probably don’t even know it.

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Feel the burn: How to stretch your B2B content further

If you’re responsible for your company’s marketing budget, you know that the biggest investment you’ll make is in content production.

Read more

Know the score: your ultimate guide to better B2B lead scoring

One of the most exciting things about executing a lead generation strategy is watching a flood of prospects start to convert on your website. And once those leads start flowing in, marketers tend to get giddy with excitement over the sheer volume of hot leads they’ll be able to hand over to their sales team. 

Read more

The design secrets of successful inbound marketing websites

The uptake of inbound marketing strategies across B2B companies is increasing drastically every year and as a result, the number of inbound marketing websites are on the rise.

Read more

Infographic: How to turbocharge your sales funnel with marketing automation

A healthy sales funnel is the heart of any successful B2B business. And it's becoming increasingly important for marketers as well: 3 out of 10 now say the revenue growth is a top metric used to gauge marketing success.
Read more

How to attract (and retain) new business: Rethinking referral marketing

Sorry to be the one to break it to you, but you’re missing out on new business referrals and you probably don’t even know it.

Read more

Feel the burn: How to stretch your B2B content further

If you’re responsible for your company’s marketing budget, you know that the biggest investment you’ll make is in content production.

Read more