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Subscribe to the Tracepoint blog for weekly updates on all things related to marketing automation, content marketing, demand generation and inbound marketing. We’ll share expert insights, hot trends and industry events that B2B businesses actually care about.

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Feel the burn: How to stretch your B2B content further

If you’re responsible for your company’s marketing budget, you know that the biggest investment you’ll make is in content production.

Sure, there are plenty of places to get B2B content made cheaply, like content farms that churn out poorly written, spam-filled garbage for less than the cost of your morning latte.

But we all know - that in this age of complete content saturation - no one is going to read that.

Read more

5 things this year’s Best Picture nominees can teach us about inbound marketing

The 87th Academy Awards are right around the corner and I for one can’t wait to stay up all night, eating popcorn and live tweeting the whole show.

But what can the best films of 2015 teach us about inbound marketing? Well, more than you might think!

Read more

The proof is in the reporting – 5 steps to track your leads from conversion to close

A little information can be a dangerous thing. With the rapid growth and use of marketing automation tools and affordable, intuitive CRMs, it’s never been easier to harvest potential new leads, as well as information about who is using your site. But sadly, that’s only half the battle.

Read more

HubSpot CRM vs Salesforce – CRM software: fight!

Whether you’re already using a CRM to help integrate your sales and marketing activity, or you’re beginning to wonder whether you should, understanding your options is vital.

With the news that HubSpot has launched a brand spanking new CRM system, we decided to pit it against the legendary Salesforce platform, to see exactly how it measures up…

Read more

The truth about marketing automation? It isn't automatic marketing

On paper, there’s nothing more magical than marketing automation. An amazing bundle of applications that finds you new leads, nurtures them, delights them and converts them successfully with little to no effort on your part. Yeah, you know the problem with magic tricks? They always turn out to be… well… not magic.

Read more

Feel the burn: How to stretch your B2B content further

If you’re responsible for your company’s marketing budget, you know that the biggest investment you’ll make is in content production.

Sure, there are plenty of places to get B2B content made cheaply, like content farms that churn out poorly written, spam-filled garbage for less than the cost of your morning latte.

But we all know - that in this age of complete content saturation - no one is going to read that.

Read more

5 things this year’s Best Picture nominees can teach us about inbound marketing

The 87th Academy Awards are right around the corner and I for one can’t wait to stay up all night, eating popcorn and live tweeting the whole show.

But what can the best films of 2015 teach us about inbound marketing? Well, more than you might think!

Read more

The proof is in the reporting – 5 steps to track your leads from conversion to close

A little information can be a dangerous thing. With the rapid growth and use of marketing automation tools and affordable, intuitive CRMs, it’s never been easier to harvest potential new leads, as well as information about who is using your site. But sadly, that’s only half the battle.

Read more

HubSpot CRM vs Salesforce – CRM software: fight!

Whether you’re already using a CRM to help integrate your sales and marketing activity, or you’re beginning to wonder whether you should, understanding your options is vital.

With the news that HubSpot has launched a brand spanking new CRM system, we decided to pit it against the legendary Salesforce platform, to see exactly how it measures up…

Read more

The truth about marketing automation? It isn't automatic marketing

On paper, there’s nothing more magical than marketing automation. An amazing bundle of applications that finds you new leads, nurtures them, delights them and converts them successfully with little to no effort on your part. Yeah, you know the problem with magic tricks? They always turn out to be… well… not magic.

Read more